LabelMaker Branding
Branding and App Prototype
March - June 2023
How can we use technology to
The connections-driven structure of the current music industry breeds an environment where artists and industry workers are often afraid to speak up when they are mistreated by their superiors. I worked alongside three other students to combat this mistreatment by offering an alternate, digital method for connecting artists with collaborators and resources.
March - June 2023
How can we use technology to
bring community and resources to musical artists?
The connections-driven structure of the current music industry breeds an environment where artists and industry workers are often afraid to speak up when they are mistreated by their superiors. I worked alongside three other students to combat this mistreatment by offering an alternate, digital method for connecting artists with collaborators and resources.
Skills:
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- Brand Mission and Values
- Figma
- Procreate
- Storyboarding
- iMovie
Branding Brainstorm
Branding Goals:
1
2
Experimentalism
- Reinforce that LabelMaker is a platform for exploration and connection of all shapes
- Communicate that all experience levels, no matter how rough the draft, are welcome on our platform
Create a Welcoming Environment for All
- Use gender-neutral colors to limit subconscious excusivity
Brand Values
Promotional Materials
Won Visual Frontiers Merchandise Competition
Figma Prototype
Reflections and Takeaways
I was extremely passionate about this project, and I hope to do more work in the future connecting artists with resources outside of traditional entertainment systems.
I learned a lot about the importance of mission and values in branding, of developing a cohesive style guide, and of storytelling as a means to get people to care about a product. This was one of my first times designing app prototypes in Figma, and I enjoyed exploring the platform in a meaningful way. While the project is currently on pause, I plan to revisit LabelMaker in the future to fully flesh out the platform.
I learned a lot about the importance of mission and values in branding, of developing a cohesive style guide, and of storytelling as a means to get people to care about a product. This was one of my first times designing app prototypes in Figma, and I enjoyed exploring the platform in a meaningful way. While the project is currently on pause, I plan to revisit LabelMaker in the future to fully flesh out the platform.
