LabelMaker Branding
Branding and App Prototype
March - June 2023
The connections-driven structure of the current music industry breeds an environment where artists and industry workers are often afraid to speak up when they are mistreated by their superiors. I worked alongside three other students to combat this mistreatment by offering an alternate, digital method for connecting artists with collaborators and resources.
March - June 2023
The connections-driven structure of the current music industry breeds an environment where artists and industry workers are often afraid to speak up when they are mistreated by their superiors. I worked alongside three other students to combat this mistreatment by offering an alternate, digital method for connecting artists with collaborators and resources.
Skills:
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- Brand Mission and Values
- Figma
- Procreate
- Storyboarding
- iMovie
The Process:
- Branding & Identity:
- Defined the brand mission and values to reinforce LabelMaker as an inclusive platform for artistic exploration.
- Used gender-neutral colors to foster a welcoming environment for all experience levels.
- Design & Prototyping:
- Created a cohesive brand style guide and promotional materials using Figma, Procreate, and iMovie.
- Developed a high-fidelity app prototype in Figma.
- Storytelling & Marketing:
- Storyboarded branding visuals and messaging to communicate LabelMaker's mission effectively.
Promotional Materials
Won Visual Frontiers Merchandise Competition
Figma Prototype
Reflections and Takeaways
I was extremely passionate about this project, and I hope to do more work in the future connecting artists with resources outside of traditional entertainment systems.
I learned a lot about the importance of mission and values in branding, of developing a cohesive style guide, and of storytelling as a means to get people to care about a product. This was one of my first times designing app prototypes in Figma, and I enjoyed exploring the platform in a meaningful way. While the project is currently on pause, I plan to revisit LabelMaker in the future to fully flesh out the platform.
I learned a lot about the importance of mission and values in branding, of developing a cohesive style guide, and of storytelling as a means to get people to care about a product. This was one of my first times designing app prototypes in Figma, and I enjoyed exploring the platform in a meaningful way. While the project is currently on pause, I plan to revisit LabelMaker in the future to fully flesh out the platform.