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Pear VC Design & Marketing
Pear VC
Design Intern
September 2024 - Present
Pear VC gives early-stage founders hands-on support and mentorship through its incubator programs, including PearX. This culminates in Pear’s Demo Day, where startups pitch to top investors, in addition to Pear’s biannual company retreat: Camp Pear. As Pear’s Design Intern, I was responsible for preparing marketing materials for both events, ensuring that the visual and informational assets effectively communicated Pear VC's mission and branding.
Design Intern
September 2024 - Present
Pear VC gives early-stage founders hands-on support and mentorship through its incubator programs, including PearX. This culminates in Pear’s Demo Day, where startups pitch to top investors, in addition to Pear’s biannual company retreat: Camp Pear. As Pear’s Design Intern, I was responsible for preparing marketing materials for both events, ensuring that the visual and informational assets effectively communicated Pear VC's mission and branding.
Skills:
- Adobe Illustrator
- Figma
- Copywriting
- Social Media
- Wordpress
The Process:
- Design & Print Materials: Leveraged Figma and Adobe Illustrator to design PearX S24’s Demo Day and W25 Camp Pear pamphlets and banners, ensuring high-quality print materials for effective distribution.
- Digital Graphics: Utilized Canva to create engaging graphics for Instagram, LinkedIn, and X, enhancing PearX’s social media presence.
- Content Creation:
Authored blog posts and updated news pages via WordPress, keeping stakeholders informed and engaged. - Design Consultation:
Consulted on Pear’s website redesign to improve user experience and digital engagement.
Impact:
- PearX Demo Day pamphlet reached over 2,000 investors and founders, amplifying event visibility.
- Camp Pear schedule was distributed to all Pear employees and founders, ensuring clear and timely communication.
