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The Bridge Peer Counseling
Design & Marketing
The Bridge Peer Counseling
Design & Marketing
Merchandise Design and Marketing
May 2024 - Present
The Bridge Peer Counseling Center is Stanford’s free, 24/7, student-run anonymous mental healthcare resource.
In addition to volunteering as a counselor, I’ve leaned into The Bridge’s ‘home-grown’ ideology to design merchandise, marketing flyers, and advocacy intitiatives.
May 2024 - Present
The Bridge Peer Counseling Center is Stanford’s free, 24/7, student-run anonymous mental healthcare resource.
In addition to volunteering as a counselor, I’ve leaned into The Bridge’s ‘home-grown’ ideology to design merchandise, marketing flyers, and advocacy intitiatives.
Skills:
- Merchandise Design
- Procreate
- Adobe Illustrator
- Photoshop
- Social Media
The Process:
- Merchandise Design: Designed annual merchandise for 60 volunteer counselors using Procreate and Adobe Illustrator.
- Event Marketing: Created merchandise and marketing collateral for “Spring Faire,” the Bridge’s annual mental health awareness event.
- Social Media Advocacy: Led the design for a social media campaign in response to Stanford Administration’s threats to defund the program.
Impact:
- Garnered over 2,000 petition signatures, which were instrumental in securing $80,000 of annual program funding.
- Developed a flyer that was shared 200 times on Instagram, significantly boosting campaign visibility.
